Using brand authenticity, content quality and collaborations as eCommerce marketing strategies for Palette Bath | Rutica Dey and Sahaan Suman
Description
Palette Bath is 100% vegetarian, cruelty-free and handcrafted artisan skincare brand. Each of the products are made from ingredients that are thoughtfully procured, ensuring consumers get the best for their skin. Founded by Rutica Dey and Sahaan Suman, the brand's goal is to bring every luxury cosmetics to the market and make caring for yourself, nothing but a cheerful experience.
One of their key eCommerce marketing strategies has been all about ensuring the highest quality of products and maintain authenticity in an otherwise noisy market of the beauty and cosmetics industry. In this episode, we speak to the two Founders about all the ways in which they launched the brand in the market and established a consumer base without chasing unrealistic standards set by competition. We also deep dive into why they believe quality content on social media, including good photography and videos is crucial for brands to focus on, from day one.
United States
